Mastering Systems and Processes for Sustainable Growth

August 2023 Case Study


In his book The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It, Michael E. Gerber argues that systems and processes are essential for scaling any business. As we grow our companies, it is crucial to develop replicable systems and processes in order to standardize procedures and increase efficiency.

After launching Tiny Feet, Brittany Zeller quickly realized that if she wanted to truly love and serve the developmentally delayed children in her community, she would need robust systems and processes to support the company’s growth. Brittany embarked on a journey to systemize the training process for key roles in the company, enabling Tiny Feet to experience rapid growth and increase its capacity to serve more families.

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  • Brittany Zeller
  • Little Feet
  • Michael E Gerber