Great businesses. Greater purpose.

Each day, business leaders face challenges, opportunities, and decisions with significant downstream impact. This considerable responsibility may cause them to feel lonely at the top. The weight can be immense, but so is the reward—particularly in pursuit of honoring God by how they run their companies. They work diligently to eliminate the daylight between faith and business.

For three decades, our singular focus has been to create a framework that compels and equips Christian business leaders to achieve excellence through the power of peers.



C12 helps CEOs and executives calibrate the entirety of their businesses through its signature 5-Point Alignment Matrix: continually evaluating and aligning growth strategies, financial stewardship, cultural development, and operations within a framework of Business as a Ministry (BaaM). The rigorous, interactive curriculum empowers C12 members to dive headfirst into the challenges and opportunities of today’s marketplace.

The C12 experience is different because every C12 member views their business as a platform from which they can produce a kingdom impact in the marketplace, far beyond their own assumed influence or personal generosity.





C12’s perpetual discipline of assessment, planning, calibration, and coordinated action raises companies to market leading levels of employee engagement and performance, customer satisfaction, operational fitness, financial well-being, and cultural vibrancy—and unleashes uncommon eternal impact.



The strategic planning disciplines included in the C12 format encompasses the entirety of a business by developing specific goals and strategies for each dimension of the 5-Point Alignment Matrix (5PAM).

C12 illustrates this process with its BaaM Framework. A business can be great and accomplish its greater purpose by anchoring in biblical core principles, identifying an annual primary focus, setting objectives for each dimension of the business that supports the primary focus, building measurable goals for the objectives, and taking the necessary actions.

A strategic plan and ongoing leadership regimen based upon this framework establish an organization’s deliberate process of defining direction and making decisions that maximize resource allocation.


Results Matter. At C12, we collectively believe that what we do is greater than what we say. We represent this with a shared call to action phrase, Do > talk. In today’s culture, the stakes are high. Without margin, the mission stands still, and C12 does not condone the status quo. 


We equip Christian CEOs and owners to build great businesses for a greater purpose.


To change the world by advancing the Gospel in the marketplace.


Jesus Christ is Lord, the whole Bible is wholly true, God has an eternal plan for each believer’s life, and that plan includes their business.

Core Values

Results Matter
God measures results and so should we. 

We embrace our calling in light of God’s grace with thanksgiving. 

Pressing On
We operate with a zeal for God’s best in all things, never settling, coasting, or quitting. 

We joyfully serve as a cadre, embracing God’s call to unity in Christ. 

We desire God’s best and are always open to learning and correction. 

Bema Mindset
We operate as stewards with eternal accountability in everything we do.

Leverage the power of peers

Eliminate the daylight between your faith and your business.