Bruce Hanson


C12 Chair since 2023

Bruce loves working with people and helping inspire leaders to create deliberate, eternal impact through the decisions they make and the actions they take. Bruce is a former CEO, and an accomplished entrepreneurial and consultative professional with a reputation for high emotional intelligence and the ability to help leaders navigate challenging circumstances or rapid growth. He is quick to understand and expertly address complex situations while solving for the big picture. Bruce is strategic, empathetic, and collegial, yet comfortable on the front line of tough decision-making. His previous work as CEO and Co-Founder of a Christian coaching and leadership development firm focused on inspiring intentional cultures that align teams and position them for success. He has a deep love for the local church, and is very relational, service-minded and community focused. He is a mediator, moderator, coach, facilitator, and consensus builder. Bruce and his wife Amanda are newcomers to West Michigan, now residing in Allendale, Michigan, and their twins are university students in Grand Rapids. For over 35 years as an experienced business strategist, serial entrepreneur, operational executive and leadership team builder, Bruce’s interactions with business owners and their teams has been orchestrated to deliver positive impact – quickly. Bruce has served churches, non-profits, the Fortune 1000, manufacturing, distribution, financial services, accounting, technology, start-ups, retail, and private equity backed businesses. His entrepreneurial background and Kingdom mindset, along with restructuring and turnaround expertise provide a unique perspective serving Christian business owners and CEOs.