C12 Chair since 2018

Territory Served

As an accomplished leader and business executive, Joe is passionate about helping companies achieve purpose-driven, sustainable success through improved strategies, market development and operational excellence. He currently leads three CEO Boards and two Key Player Boards as a C12 Chair, as well as co-manages the C12 South Carolina Upstate and Midlands region. He is also the Principal Chair of C12 Atlanta. Joe first discovered and grew this passion in his family’s brick company (Southern Brick Company) before participating in its sale. He then honed a broad range of skills working from 1996-2011 with a stellar international brand & multibillion-dollar private company (VELUX). His time with VELUX also included a life-changing year in Copenhagen, Denmark, working in a group overseeing companies in Japan, Canada, Australia, New Zealand and the US. Joe was Vice President: Operations at OOBE Uniforms & Apparel, Inc., a provider of retail and custom apparel for brands including Chick-fil-A, Hendrick Automotive Group, and BMW Manufacturing. He has also helped start, fund or advise several companies with family and friends along the way. He is currently a Director on the Board of Fortis Riders and a founding partner of Wilderness Capital LLC. After Joe graduated from Erskine College with a Bachelor of Science in Business Administration, he earned his MBA from Clemson University with concentrations in marketing and finance. His post-graduate business education also includes completion of The Moore School of Business at USC Mid-Level Management Program, as well as a customized International Management Program from MANNAZ for high potential VELUX managers conducted outside Paris, France by leading international business school professors. Joe finds deep satisfaction in serving others in his community. He serves as Chairman of the Board for the American Red Cross Palmetto Region in the Upstate of South Carolina and has mentored through Mentor Upstate. He lives in Greenville with his wife, Emily, and three children. He is an ordained ruling elder at Greenville Associate Reformed Presbyterian Church and served as Session Vice Moderator. He has previously been a member of the Erskine College & Seminary Board of Trustees, where he also served as its Chairman.