The C12 Key Player Program

Go further and get there faster.

As C12 CEOs grow in their understanding of business excellence, they often experience challenges within their leadership teams. These challenges include:

To address these challenges, the C12 Key Player Program was created. This program offers a peer Forum for the direct reports and key operational leaders of C12’s CEO members. Key Player Forums offer a similar experience to the CEO Forum and include:

  • Balance Wheel and 5PAM assessments 
  • Open Forum
  • Curriculum (devotion, business, and ministry segments)
  • Key Player Peer Workshop
  • To-Dos

C12’s Key Player Program has proven to be valuable for member companies by enhancing team alignment around the company’s mission, vision, values, and strategy. C12 CEO members who enroll key players will accelerate execution beyond what an individual CEO could achieve alone. 

While your organization’s destination may be unique, a fully aligned team moving together in the same direction goes further and gets there faster.

More than


key players enrolled

Based on recent surveys, CEO members with key players are more likely to report:
  • Improved horizontal and vertical alignment
  • Increased application of C12 learnings
  • Greater accountability and responsibilities
  • Higher ministry implementation
  • Better planning discipline
  • Stronger profitability
The C12 Key Player Program has also become a significant leadership development opportunity for member companies. Every year, dozens of Key Player members “graduate” to CEO groups as they take on a bigger role in the company due to a planned succession. 

Our COO, operation manager, and three branch managers are in Key Player Forums. I have noticed that adding key players has improved our alignment and the buy-in on our mission and core values. Each person has expressed how they value having a group of peers with whom they can share their daily challenges and ideas and receive helpful feedback in return. They have all thanked me for allowing them to be in C12, and that’s the greatest testimonial for me.”

I will forever be grateful to our company’s owners for investing in C12 and its Key Player Program. The business and ministry teachings, chairman mentorship, and open peer forum have paid dividends to our business. It has equipped us to speak the same language, deepen our transparency with one another as we speak the truth in love, and integrate God into every part of our business. Being a key player has changed the trajectory of my life—professionally, spiritually, and personally—and helped prepare me to advance from vice president to the CEO role.”

Brett Tanner

President, Pinnacle Trailer Sales

Kylene Pippin

CEO, Power Ad Company

The C12 Key Player Program

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