The C12 Key Player Program

Go further and get there faster.

While your organization’s destination may be unique, a fully-aligned team moving together in the same direction goes further and gets there faster.

More Than


Key Players enrolled

Based on recent surveys, CEO members with key players are more likely to report:
  • Improved horizontal and vertical alignment
  • Increased application of C12 learnings
  • Greater accountability and responsibilities
  • Higher ministry implementation
  • Better planning discipline
  • Stronger profitability

I will forever be grateful to our company’s owners for investing in C12 and its Key Player Program. The business and ministry teachings, chairman mentorship, and open peer forum have paid dividends to our business. It has equipped us to speak the same language, deepen our transparency with one another as we speak the truth in love, and integrate God into every part of our business. Being a key player has changed the trajectory of my life—professionally, spiritually, and personally—and helped prepare me to advance from vice president to the CEO role.”

Our COO, operation manager, and three branch managers are in Key Player Forums. I have noticed that adding key players has improved our alignment and the buy-in on our mission and core values. Each person has expressed how they value having a group of peers with whom they can share their daily challenges and ideas and receive helpful feedback in return. They have all thanked me for allowing them to be in C12, and that’s the greatest testimonial for me.”

Brett Tanner

President, Pinnacle Trailer Salesr

Kylene Pippin

CEO, Power Ad Company

The C12 Key Players Program

Explore C12 Membership

This field is for validation purposes and should be left unchanged.