Most customers aren’t price-sensitive as much as they are value-conscious.

Pricing can dramatically impact a company’s bottom line and its capacity to serve people well. Pricing according to the value we provide is considered good stewardship, particularly if it helps us manage demand, deliver greater excellence, provide a flourishing work environment, and advance mission sustainability.

The value drivers of a successful pricing strategy, explained in this e-book, will help you quantify and communicate the value you offer. With the enclosed practical solutions and an attached pricing tool, you can maximize your impact right away.


• Identify common pricing mistakes

• Align with Biblical wisdom

• Determine the right margin

• Communicate your company’s value

to help you create the right margin to effectively fuel your mission.