Join other CEOs and business leaders in Western North Carolina who are building great businesses for a greater purpose.

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It can be lonely at the top, but it doesn’t have to be.

We know leaders limit their potential when they lead from isolation. But, when surrounded by trusted advisors with a common goal and a biblical worldview, they can maximize performance and energize cultures. With faith as the foundation, this powerful group of peers meet in an exclusive, confidential forums around Asheville, Boone, and Blowing Rock to have their questions answered and their answers questioned.


Business Forum Leaders in the Western NC Area


Bill brings a unique perspective to his role of C12 Area Chair, having been a 17-year C12 member and a…

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Bill brings a unique perspective to his role of C12 Area Chair, having been a 17-year C12 member and a business owner since 1985.  These experiences enable him to understand the daily pressures on the business Owner/CEO as well as the opportunities that they have to influence many people for Christ.  Bill’s stated objective is to use my God-given skills and talents to fulfill the purpose for which I was created and to leverage my life experiences to serve those in my sphere of influence. As the son of a Baptist minister, Bill grew up in a loving, Christian home.   At the age of 30, he found himself asking,  Is this all there is to the Christian life?  God reminded him that He wanted a daily relationship with him that would influence all areas of his life, including his business. In August of 1985, after obtaining a Master’s degree in Architecture from the University of Florida, Bill established his own architectural practice in Sarasota, FL.   Over a 20-year period this business grew into a 20-person, multi-disciplined firm specializing in educational, religious and residential projects. Bill is an original member of the C12 Group from its inception in Sarasota in 1992.  During his tenure he has been the recipient of the Member of the Year award and has been designated as a C12 Hero by the organization’s founder.  Since becoming the Area Chair in Western North Carolina, Bill has received the “Rookie of the Year” and “Chairman of the Year” awards from C12. Bill and Nora, his wife of over 40 years, have 3 grown children; Garrett, Erin & Lindsey.  Their family has been active members of several churches over the years, where Bill has served as an Elder, Governing Board member, and chair or committee member for various Pastor Search teams and Strategic Planning groups.  He has taught adult Bible-study and other small groups for many years. Bill and Nora consider it a privilege to live and work in the beautiful mountains of Western North Carolina and to serve those that God brings across their path.


Prior to becoming an associate chair with C12 Group, Scott Whitley was part of executive management in a Fortune 500…

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Prior to becoming an associate chair with C12 Group, Scott Whitley was part of executive management in a Fortune 500 company and most recently managing partner of a start-up entrepreneurial organization. Having over 30 years within the financial services industry, Scott has gained experience, expertise, and insight in sales, marketing, business operations, strategic planning, P&L management, business succession, and acquisition.   A Registered Corporate Coach with the Worldwide Association of Business Coaches®, Scott coached and consulted many independent advisors within the firm and facilitated scores of roundtable groups to aid advisory practices achieve success in business growth, team development, operational efficiencies, and work/life balance.   Feeling the Lord leading him on a new journey, Scott is following God’s calling to use his unique gifts and skill set to serve the marketplace for a greater purpose. As a C12 Area Chair, Scott focuses on helping CEOs, business owners, and executive leaders throughout Western North Carolina live out Christ’s plan for their lives, their businesses, and their families.  One of Scott’s passions is mentoring and ministering to young people.  He teaches as a volunteer at Asheville Christian Academy, has been involved with non-profit organizations, facilitated church plants, and served on various ministry teams.  Scott holds a Bachelor of Science degree in Education from Winthrop University and a Masters of Education at East Carolina University.  He and his wife of 35 years and their 2 married sons call the mountains of Asheville home.


“When I found C12, I knew that I was among leaders who would join me in a commitment to demonstrate that we are indeed managing God’s businesses for Him. Our fight for excellence unites us in ways that transcend the diversity of industries we represent. We apply the ideas differently in each company, but as C12 members, we are united in principles of excellence.”

Cassandra Laymon | President, Beacon Wealth Consultants

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