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Faith Forward CEOs: Research and Insights on Executives Who Lead Differently
New Barna research, produced in partnership with C12, explores how faith shapes the way CEOs think, lead, and define success.
Developed in partnership with C12 Business Forums, this Barna Group study explores the intersection of faith, leadership, and work through a national survey of more than 350 CEOs and over 2,000 US workers. The report uncovers how today’s executives approach self-leadership, organizational culture, and faith integration in a rapidly changing world.
Blending data and real stories, Faith Forward CEOs reveals how spiritual conviction shapes decision-making, company culture, and long-term impact, offering practical insights for CEOs, boards, and advisors seeking to lead with integrity, purpose, and an eternal perspective.
“What if business were seen as a sacred calling to steward as a ministry? What if the workplace were not a distraction or barrier but the very context, platform, and arena where those things could come fully alive?”
— Mike Sharrow, CEO, C12 Business Forums
The Faith Factor
Half (51%) of Faith-Forward CEOs say faith is a highly motivating factor to their leadership; whereas 25 percent of CEOs say it is not a factor at all.
Purpose Over Profit
9 in 10 (90%) practicing Christian CEOs are highly motivated by making a positive impact and less motivated by profit and wealth, and more by purpose, ethics, and mentoring.
Culture Before Strategy
Faith-Forward CEOs believe strong leadership (44%), integrity (42%), and clear values (41%) are key to a healthy workplace culture—more than financial strategy or business flexibility.
(Source: Faith Forward CEOs, Barna Group 2025)
C12 Business Forums is the world’s largest peer-learning community for Christian CEOs and business owners. Through CEO and Key Player Forums, C12 equips leaders to build great businesses for a greater purpose.
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