A Culture of Love: The Upside to Untapped Talent

The labor market is tight. “Help Wanted” signs dot the landscape. And yet, a deep untapped talent pool exists for employers willing to take an uncommon and loving approach to entry-level hiring. Matt Cuff built an exceptional workforce by sourcing employees from non-traditional backgrounds, specifically candidates who were formerly incarcerated or living in poverty. Ten years in, Just Q’in is experiencing a triple-win that many other companies only dream about: employee life transformation, ownership mindsets, and intense loyalty. Matt will share his best practices for sourcing, onboarding, and supporting the unique needs of these employees and share stories about the ways they became a powerful force in building corporate culture.

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