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Becoming an Ideal Customer Magnet
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Summary
Unashamedly and with a missional focus, Robert Netzly founded Inspire Investing in 2015 to serve a niche client base of Christian investors with a Biblical worldview. His fanatical passion for serving the interests of his ideal customers has turned Inspire into a thought leadership brand and generated massive earned media exposure on both traditional and non-traditional platforms. Eight years later, this one-man startup has turned into the world’s largest provider of faith-based exchange-traded funds (ETFs) with extensive Kingdom impact through corporate shareholder engagement. Learn how a fanatical focus on ideal clients could take your business to the next level.
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Robert Netzly
Robert Netzly founded the Inspire Impact Group of companies in 2015 to provide investors with a platform for biblically-responsible investing. Under his leadership, Inspire Investing has experienced meteoric growth to become the world’s largest faith-based ETF provider with $2B of assets under management, ranking on the Inc. 5000 and The Financial Times Fastest Growing Companies lists for several years running. Robert is the author of the best-selling book, Biblically-Responsible Investing: For God’s Glory And Your Joy, a contributor for The Wall Street Journal and The Christian Post, and frequently appears in major global media to advocate for biblically-responsible investing.