Messaging to Win in Sales, Retention, and Recruitment

Thriving companies reach customers and motivate employees by identifying the core purpose for the business and communicating it effectively. The key is developing the right message for the right audience–and too few companies get it right. Dean Harrington built a leading mortgage business by unleashing the power of internal and external messaging. In this session, Dean will help us fire-test our messaging and teach us how to attract the most profitable employees and customers.

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