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Quality (Product + Execution + People) = Influence
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Joan Maxwell was already an accomplished business woman when she joined C12 in 2014. The prospect of using her business as a platform for ministry was exciting but also intimidating. Over the past decade, she and her team have systematically transformed Regulator Marine into a model of Business as a Ministry (BaaM), one step at a time. We win respect, inside our companies and industries, when our character matches our proclamations. As we build great businesses for a greater purpose, we open surprising doors of influence to extend God’s Kingdom.
Joan Maxwell is the co-founder of Regulator Marine, one of the most respected brands in the boating industry with a 121,000-square-foot manufacturing facility in Edenton, North Carolina. Regulator Marine is the proud recipient of 19 Customer Satisfaction Index awards and the North Carolina Department of Labor’s top safety award—the North Carolina Star. She serves on the National Marine Manufacturers Association (NMMA) Divisional Board and was recently inducted into its Hall of Fame.
Joan lives in Edenton, North Carolina, with her husband of 37 years, Owen. She enjoys being on the water in a boat and sharing life lessons in faith and business.