Top Mistakes Business Owners Make in Sales and Finance

John Dudley, the founding CEO of three successful businesses, shares insights from his extensive entrepreneurial journey. John’s hard-won wisdom comes from a degree in finance, three decades of experience, and coaching interactions with hundreds of other business owners. In this session, he reveals common revenue and finance pitfalls such as improper pricing, lack of financial controls, and mismanaged sales teams. This practical and punchy talk provides brass-tacks strategies and key counterplays to help business owners avoid costly fumbles and improve their sales and financial practices.

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