FREE GUIDE. NO COST.
What would change if your whole business aligned with your calling?
The loneliest seat in the building is the top one. The C12 Strategic Planning Guide is where more than 5,000+ Christian CEOs start closing that gap.
97% of C12 CEOs report
a better understanding of
their purpose as a leader
5,000+ Christian CEOs
meeting monthly across
the globe
80% of C12 CEOs say
their work/life balance
has improved
“Participating in C12 is life-changing for both me personally and my business. It has done more to improve our business than any other one thing.”
— C12 Member, NPS Survey 2026
“Used by thousands of leaders around the world, this guide is where our alignment with our calling actually began.”
— C12 Member, NPS Survey 2026
FAQ
Is this guide really free?
Yes, no card. Just value.
What is C12 and how does it work?
Each month, members gather in small groups of fellow CEOs and business owners to share real business challenges, present strategic plans, and hold one another accountable — all within a framework that integrates faith and work. A trained C12 Chair facilitates every Forum and provides each member with a personal monthly coaching session. The result is a trusted, high-caliber community where leaders grow their businesses and develop as people of purpose and character.
How is C12 different from other peer advisory groups?
| Feature | C12 | Other Peer Advisory Groups |
|---|---|---|
| Faith integration | ✓ Central to every meeting | — Not included |
| Biblical worldview | ✓ Business as Ministry | — Secular / value-neutral |
| Structured curriculum | ✓ Monthly Christian leadership content | Varies; speaker-based |
| 1:1 coaching | ✓ Monthly with your Chair | Varies by group |
| Shared faith & values | ✓ Required | — Cross belief systems |
| Mission | Business excellence and Kingdom impact | Business excellence |
For leaders who want the accountability, strategic thinking, and peer wisdom of a world-class advisory group — and who also want those conversations grounded in faith, character, and purpose — C12 is the only organization built specifically for that.
Who is C12 best suited for?
The ideal C12 member is a CEO, business owner, or senior executive who is genuinely open to accountability, hungry for strategic input from peers, and motivated by the desire to integrate their faith into how they lead. They may feel isolated at the top, stretched thin by the demands of ownership, or simply aware that they’re making major decisions without a trusted sounding board. If you believe your business has a higher purpose and you want both the tools to run it well and the community to help you lead with integrity, C12 was built for you.