TIFFANY ETTERLING

Tiffany Etterling leads C12 Business Forums across West Texas, Southern New Mexico, and Albuquerque as a Principal Chair for C12—the world’s largest network of business forums for Christian CEOs and business owners, serving 4,000+ members globally. A proven business architect and growth strategist, Tiffany has built and scaled companies across marketing, real estate development, and ecommerce sectors. Her track record speaks volumes. At Rio Grande Trade, she engineered 10X revenue growth in 24 months while implementing scalable operational systems that sustained the expansion beyond her tenure. She founded and led a successful marketing agency, transformed underperforming operations into profit centers, and developed leadership pipelines that created lasting organizational value. Her expertise centers on three critical areas: operational excellence, leadership development, and strategic growth execution. Business leaders seek her guidance for her rare combination of strategic vision and tactical execution. Before chairing C12 groups, Tiffany invested a decade as a C12 member, experiencing firsthand the transformational impact of peer advisory on business performance. Now she channels that experience into developing other principled business leaders, focusing on integrated personal, professional, and spiritual excellence. A fourth-generation entrepreneur from El Paso, Tiffany continues her family’s century-long legacy of Southwest business leadership. She shapes regional business communities through board service, currently chairing Family Service of El Paso and serving as Secretary for Abara. Her commitment to developing trust-based leadership cultures has established her as a sought-after advisor for executives navigating complex growth challenges. Tiffany resides in El Paso with her husband Tommy and their sons Wesley (17) and Miles (14). Her guiding principle comes from Psalm 27:13-14, anchoring her belief that principled leadership and patient perseverance create lasting business and community impact.

BILL JACKSON

Bill’s experience, insights, and passion for business is? grounded in 30 years spent in operating executive roles for high-growth public and private companies, including serving as president of three businesses: Digital Monitoring Products, Per Mar Security Services, and AMR-TeleService Resources.  He also held senior leadership positions with Northwest Bank & Trust Co., Science Applications International Corp. (SAIC), Westcott Communications, and the Wackenhut Corporation.  Bill currently serves as a director on the boards of several regional companies, and previously served as a director on the boards of Northwest Investment Corp., Security Network of America, Inc., and Northwest Bank & Trust Co. After many years of mentoring senior business leaders in various roundtable, small group, and one-on-one settings, Bill is excited to be a member of C12’s cadre of dedicated Chairs devoted to serving those the Lord has called to lead businesses for Him.  He is pleased to have the opportunity to finish strong by applying the broad business leadership experience and faith walk the Lord has given him to serve New Mexico’s Christian marketplace leaders. Bill holds an MBA degree from the University of Miami and a BBA degree in finance from Florida International University.  In addition to his adventures in business, Bill has climbed to the summit of Mount Kilimanjaro, which at 19,340 feet is Africa’s tallest mountain.  He has scuba dived to a depth of 185 feet, and completed three marathons, including the New York City Marathon.  He is also an avid car guy with an affinity for most everything automotive.  Bill and his wife, Deb, are both committed evangelical Christians and live in Albuquerque, New Mexico.